Hall of Vape (Founded 2019)

Hall of Vape — Portfolio Foundation

Hall of Vape was founded in 2019 and represents the foundation of our portfolio.

The business took control of underperforming retail locations:

  • First location (2020): approximately £60k annual turnover

  • Second location (2022): approximately £30k annual turnover

Both locations remain under the same ownership and management today and now generate in excess of £700k in combined annual turnover.

What Drove the Turnaround

  • implementation of technology-led inventory management and purchasing systems

  • clear operating procedures and cost discipline

  • continuous staff training in sales and product management

  • weekly performance-based incentives supporting accountability and retention

In 2024, Hall of Vape launched its own branded vape liquid product line, designed internally and manufactured in Europe. The range became the top-selling vape liquid across its stores, outperforming significantly larger, established brands, and is now supplied through both retail and wholesale channels.